Case Study: Jane Fardon Cosmetics
The Project
Design and deliver a practical communication, sales and tele-marketing plan to launch Jane Fardon Cosmetics to the independent image consultant market to a very tight timescale, six months ahead of planned launch. Website part-proofing and copywriting, PR and networking strategy planned and implemented.
Feedback from the Client
"It has been a joy to work with Faye Smith. She has delivered a precisely targeted, achievable and inspiration marketing strategy for Jane Fardon Cosmetic Ltd. She works with vision, passion and integrity, and is worth every penny!"
Jane Fardon - Director, Jane Fardon Cosmetics
The Result
Released Director to attend to launch, copy attracted consultants to be trained, telemarketing attracted a new core of consultants, provided valuable market research and database cleansing for future network building. PR produced several major articles in business and women’s pages, many radio appearances including prime time shows, valuable profile and JFC received industry top award as best new business.